Mickey sets strategic vision and oversees day-to-day operations for Wanderful. Mickey had the foresight to license the exclusive rights to the beloved Living Books series of interactive storybooks, and revive these titles and others as enhanced mobile apps, as well as for the latest and popular versions of Mac and Windows computers.

Mickey has a track record of more than 40 years of success in the software industry. A graduate of the University of Utah with a degree in Computer Science (contemporary with computer industry notables such as the founders of Word Perfect, Silicon Graphics, Netscape, Adobe Systems, and Pixar), his career includes working at computer graphics pioneer Evans & Sutherland (E&S), and then joining Pixar shortly after it was bought by Steve Jobs in 1986.

At Pixar, Mickey managed the development of all of the software for their external products, including the Pixar Image Computerand RenderMan. RenderMan is the gold standard of 3D photorealistic rendering software and has been used on almost every Visual Effects Academy Award Winner for the past two decades.

In 1991, Mickey joined BrøderbundSoftware as Vice President of Engineering/Chief Technical Officer where he managed the vast development organization that produced numerous award-winning PC and Mac games such as Where in the World is Carmen Sandiego, Kid Pix, Myst and Living Books.

Leaving Brøderbundin late 1997, he then joined Gracenote where, as Senior Vice President of Development, he managed all development, operations and professional services associated with the pioneering web-based CDDB/Gracenote music information service.

Mickey retired from Gracenote in 2011 to devote his time to Wanderful, focusing on the interactive storybook product development and associated content licensing, plus getting married to his lovely wife Natasha and spending moments with her playing tennis, swimming and traveling.

In addition to his Wanderful work, Mickey has recently co-authored Managing the Unmanageable: Rules, Tools, and Insights for Managing Software People and Teams. The book, co-authored with Ron Lichty and published by Addison Wesley, distills their experience of over 70 combined years developing software and managing programmers.

Mark Schlichting is a well-known pioneer of the children's multimedia and interactive design industry. As an expert in children's interactive design with more than 30 years of design, publishing and creative management experience, he holds more than 80 awards for excellence in entertainment and education. Serving as Chief Creative Officer of Wanderful, Mark was deeply involved in the new interface designs for navigation and language changing as well as other duties.

Mark is passionate about creating engaging products for kids and has spent most of his career learning the subtleties of designing interactions that are both magical and foster learning through exploration. He is probably best known as the creator of Brøderbund's Living Books CD-ROM series, where he was the first to bring Dr. Seuss, Mercer Meyer's "Little Critter," and Marc Brown's "Arthur" from books into digital media, creating the animated interactive book category.

Mark is also the author of Harry and The Haunted House book and multilingual Wanderful interactive storybook.

After Brøderbund, Mark was the CCO at Narrative Communications, an early streaming technology company where he was the first to animate and stream Mozilla, Netscape's mascot. Schlichting also served as VP of Design & Development at JuniorNet, a children's online network, where he worked with Highlights for Children, Ranger Rick, Weekly Reader, Zillions, Sports Illustrated for Kids, and Jim Henson/Disney's - Bear and The Big Blue House.

In 2000, Mark founded NoodleWorks Interactive (www.noodleworks.com), a creative design consulting and production company specializing in children's interactive media, and he still oversees the firm while working with Wanderful. In late 2011 NoodleWorks Interactive released its first iPad/iPhone App, Noodle Words - Action Set 1, which went on to win the 2012 KAPi Award for Best Educational Product of The Year, The Parents' Choice Gold Award, and The Children's Technology Review Editor's Choice Award, among other acknowledgements.

Noodle Words - Action Set 1 is the first in a line of entertaining Noodle Words titles based on the question "What if words were toys". (www.noodlewords.com)

Mark is currently completing a book on the psychology and art form of computer interaction titled, "Understanding Kids - Designing Award Winning Interactive Media for Children."

Bill Hensley leads marketing at Wanderful. He's been working in and around the youth market for most of his career, most recently driving brand integrations, music production and website design for social animation developer NetToons and leading brand development and licensing for fashion-brand-of-action Army Pink. Bill is probably best known for his long tenure at Sanrio, where he led the marketing behind Hello Kitty's resurgence at the turn of the millennium, taking the brand from the playground to the fashion runway.

At Sanrio Bill pioneered brand integration into online user-shared content, years before anyone called it "social media" - Advertising Age magazine recognized him for his Sanrio accomplishments in its annual "Marketing 100" review. A lifelong musician, he looks back with particular fondness on the Hello Kitty electric guitar program he developed with Fender Musical Instruments Corp., with the iconic pink guitars finding their way into the hands of artists from Mariah Carey to Slash and Dave Navarro. Concurrent to Living Books' initial rise, Bill was licensing Sanrio properties to a Brøderbund competitor, but we decided not to hold that against him.

In the early days of social networking, Bill worked with Microsoft spinout Wallop Technologies and led marketing for mobile developer DJ Nitrogen and its "Sharetones" social ringtone platform. Early in his career, Bill cut his marketing teeth on the agency side, working for clients including Chuck E. Cheese's Pizza Time Theater and Granny Goose Snack Foods.

Lucinda Ray, educational consultant and editor for the Classroom Activities for Wanderful, has alternated throughout her career between classroom teaching and educational software development.

After many years as a middle school and high school English teacher and drama director in Massachusetts and Vermont, she joined Brøderbund in 1993 as Education Product Manager. During her years at Brøderbund, she managed the development and editing of more than 60 Teacher's Guides to accompany Brøderbund and Living Books programs. The Living Books products were among her favorites, and she is delighted to be working again updating the materials for classroom teachers that she developed initially for Living Books.

After leaving Brøderbund in 1999, she was the Director of Curriculum Development for Intellitools, a developer of software and assistive technology for children with special needs. At Intellitools, she managed the development of Balanced Literacy, an accessible early reading program, and a bilingual software program that accompanied Houghton Mifflin's K-6 reading series, Get Set for Reading.

In 2005, she returned to the classroom, and she is currently teaching English at Contra Costa College, in San Pablo, California. She also spent four years as a Product Manager and then the Director of the Enterprise Market at Safari Books Online, a subscription service providing access to thousands of books for computer professionals.

Lucinda has an M.F.A in Theater Education from Boston University as well as an M.A. in English from the Bread Loaf School of English, with an emphasis on writing.